乐播传媒

The 乐播传媒 logo must appear on the front of all publications and websites representing any entity within 乐播传媒's organizational structure.

The 乐播传媒 logo may not be incorporated into other logos or aligned with artwork to create a new logo. Borders, boxes, or shapes may not be placed around or behind the 乐播传媒 logo, including a white box.

There must be a protected area surrounding the logo. The height of the secondary logo should be the minimum space on all sides.

The 乐播传媒 logo may only appear in the official LSU colors: purple, gold, black, and white. The logo must appear using 100 percent full saturation of the official colors. Tinting is not allowed.

Drop shadows, gradients, and other effects should never be applied to the 乐播传媒 logo.

The 乐播传媒 logo should not appear smaller than 1 inch in width when possible. The primary 乐播传媒 logo with the full name should never appear smaller than 1.15 inches wide whenever possible.

Protected Space Example

The dotted line in the image below illustrates the protected area around the primary logo. The width of each side of the protected area (indicated by "y") is equal to the height of the letter "S" in the 乐播传媒 logo.

乐播传媒 purple logo immediately surrounded by a dotted rectangle, which is inside of a larger protected area. The width of each side of the protected area is indicated by the variable "y".

This protected space ensures that no other graphics interfere with the clarity and integrity of the 乐播传媒 letters. At no time is placing anything in front of, adding a stroke or outline to, or adding gradients, patterns, or effects permissible for any logo in this guide.

Logo Usage

Primary 乐播传媒 Logo

The primary 乐播传媒 logo features the letters "乐播传媒" in large typeface, with the word "Shreveport" underneath in a smaller typeface.

The primary 乐播传媒 logo is the preferred logo and should be used when possible.

Primary 乐播传媒 logo on a purple background. The letters “LSU” are in gold, and the letter “S” and word “Shreveport” are in white.

Secondary 乐播传媒 Logos

The secondary 乐播传媒 logo features the letters “乐播传媒” in large typeface.

The secondary logo should only be used when spacing is limited and/or the LSU Shreveport brand is already present in some way. This could be on items like internal documents, small merch items, or as a repeated element on multi-page documents or presentations. 

Secondary 乐播传媒 logo on a purple background. The letters “LSU” are in gold, and the letter “S” is in white.

The secondary S icon features the letter “S” in large typeface.

The secondary S icon should only be used when space is extremely limited (as a website favicon, for example) and with the permission of Marketing and Communications.

Secondary 乐播传媒 S icon on a purple background. The letter “S” is in gold.

Logo Colors

乐播传媒 logos should be in primary brand colors only. The following color combinations are the preferred logo and color combinations to ensure appropriate contrast and maintain brand standards.

Preferred Logo Colors

Gold and white on purple

乐播传媒 logo on a purple background. The letters “LSU” are in gold and the letter “S” is in white.

Acceptable Logo Colors

Gold on purple

乐播传媒 logo on a purple background. The letters “LSU” are in gold and the letter “S” is in white.

White on purple

乐播传媒 logo on a purple background. The letters “乐播传媒” are in white.

Purple on gold

乐播传媒 logo on a gold background. The letters “乐播传媒” are in purple.

Purple on white

乐播传媒 logo on a white background. The letters “乐播传媒” are in purple.

White on image (must maintain an acceptable level of contrast)

乐播传媒 logo on a darkened campus photo background. The letters “乐播传媒” are in white.

Black on white (when color is unavailable)

乐播传媒 logo on a white background. The letters “乐播传媒” are in black.

Unit Logos

A “unit” refers to any college, department, program, or center at 乐播传媒.

Colleges and departments should align their areas to the university visually. Using internal logos correctly allows for brand consistency.

Independent or externally-made logos for university鈥恠upported units, departments, and colleges are not approved for use, including in publication or merchandise. The internal unit, college, or department name, should be aligned with the 乐播传媒 name whenever possible.  

Marketing and Communications can offer guidance for use of internal logos and must approve uses of internal logos for publications, advertisements, and merchandise.

Unit Logo Guidelines

The following are guidelines for existing and future internal logos.

  • Marketing and Communications reserves the right to make decisions about current and future unit logos.
  • If the unit is a location primarily used by one college, department, or program, that location should use that unit’s logo.
  • If an internal unit is not a standalone organization and is operated or controlled by another college, department or organization, that unit should use its connected internal organization’s logo.

Primary Unit Logo Example

Primary 乐播传媒 College of Arts and Sciences logo on a purple background. The letters “LSU” and the words “College of Arts and Sciences” are in gold, and the letter “S” is in white.

Secondary Unit Logo Example

Secondary 乐播传媒 College of Arts and Sciences logo on a purple background. The letters “LSU” and the words “College of Arts and Sciences” are in gold, and the letter “S” is in white.

Athletics Logos

The primary 乐播传媒 athletics logo is the preferred logo and should be used when possible. 

The secondary logo and icons should only be used when the format is limited, and/or the LSU Shreveport brand is already present in some way. It is also acceptable on merchandise or team uniforms.

Icons should not be used without the background. They should also only be used in purple and white, purple and white with a gold S, purple and gold, or black and white when color is limited.

The anchor icon can be used outside of athletics, but only as a supporting graphic element and not as a replacement for primary 乐播传媒 marks.

Athletics logos and their formatting should not be used for any entity outside of athletics.

Athletic team logos are also acceptable in the primary athletic format, with the anchor to the left.

Primary Athletics Logo 

Primary 乐播传媒 Athletics logo on a purple background. The letters “LSU” are in gold, and the letter “S” and the word “pilots” are in white. The anchor icon is to the left of the wordmark.

Secondary Athletics Logo 

Secondary 乐播传媒 Athletics logo on a purple background. The letters “LSU” are in gold, and the letter “S” is in white.

Athletics Icons

A simple illustration of an anchor with the letter “S” wrapped around the center stem. The anchor is purple and white, and the letter “S” is purple and gold.A simple illustration of a ship wheel with the letter “S” in the center. The wheel and the letter “S” are purple and white.A simple illustration of an anchor with the letter “S” wrapped around the center stem. The anchor and the letter “S” are purple and gold.

Athletics Team Logo Example

乐播传媒 Women’s Soccer logo on a purple background. The letters “LSU” are in gold, and the letter “S” and the words “Women’s Soccer” are in white.

Athletics Logo and Merchandise Guidelines

Athletic logos should not have outlines, drop shadows, or any other effects applied.

Athletics logos and marks should follow the same color formatting rules of the 乐播传媒 primary logos.

Athletics logos should not be used to create patterns, unless approved by the Office of Marketing and Communications.

Additional marks created for sports uniforms or merchandise should not be used outside of those instances.

Uniform-only Marks

The word “pilots” in a script font in black.

The word “pilots” in the athletics logo font in purple.

The word “Shreveport” in a script font in black.

Prohibited Alterations (Do Not Use)

The word “pilots” in a script font in purple with a gold outline.

The pilots wordmark in purple with a drop shadow effect.

Student Organization Logos

Student organizations may choose to create their own logo. However, each logo must incorporate an approved alias of the LSU Shreveport name, but are not required to utilize the 乐播传媒 logo. If an organization chooses to use the university logo, they should follow brand standards. The Faculty Advisor may contact Marketing and Communications to request a custom logo.

Student Organization Logo Example

The Black Student Union logo. The letters “BSU” are overlayed with a box that includes the text “Black Student Union.” The text underneath the BSU letters is “乐播传媒.”

乐播传媒 Seal

The seal should be used only for official or ceremonial documents, or on prestigious gift items. Any other usage must be approved by the Office of Marketing and Communications. When reproduced in color, the seal should always appear in 乐播传媒 Purple and 乐播传媒 Gold if printed in more than one color. Black is acceptable if color printing is unavailable. Any manipulation or alteration to the seal is strictly prohibited.

The 乐播传媒 seal in purple and gold. The words “Louisiana State University” are in an arch over a ship wheel in gold. The year “1967” is below the ship wheel. The word “Shreveport” is below the year and is in an inverted arch.

The 乐播传媒 seal as a black outline on a white background. The words “Louisiana State University” are in an arch over a ship wheel. The year “1967” is below the ship wheel. The word “Shreveport” is below the year and is in an inverted arch.

Event Logos

University events and conferences do not always have to follow internal logo guidelines and layouts. It is preferred for university events, particularly evergreen and reoccurring events, to make use of the 乐播传媒 brand colors and fonts in order to align that event with 乐播传媒. If an event logo chooses to incorporate an existing 乐播传媒 logo, they must follow 乐播传媒 brand guidelines in regard to usage of that logo. 

If you require assistance in creating a brand-compliant event logo, please reach out to Marketing and Communications.

Event Logo Examples

The 乐播传媒 Homecoming logo in purple. The 乐播传媒 secondary logo is followed by the word “homecoming.” A mask is above the words, and a string of beads is below.

The Women in LeadHERship conference logo in purple. A silhouette of a woman facing left with the text “Women in LeadHERship” to the right.

The MENtality conference logo in purple. The 乐播传媒 secondary logo above the letters “MEN” in a bold all-caps font. The letters “tality” are in a script font to the right. The year “2026” is below the script font. The text “mental wealth” is below the described lockup.

Retired Logos

As of 2025, the below logos are no longer approved for usage and should not be used on any 乐播传媒 materials moving forward. The logos below are examples of retired logos and do not represent an exhaustive list of all prohibited or outdated logos. If you would like to use a retired logo, you must have permission from Marketing and Communications prior to use.

Retired Logo Examples (Do Not Use)

The old LSU Shreveport spirit logo in blue and gold.

An outdated 乐播传媒 pilots athletic logo with a ship wheel above the text “乐播传媒 Pilots” in blue and gold.

The old 乐播传媒 Pilots athletic logo with the outdated mascot, Pete the Pelican, to the left of the logo. The logo is in blue and gold.

Brand Guidelines Resources

Brand Guidelines Contact:
Mackenzie Newlan
Graphic Design Specialist
(318) 795-5917
mackenzie.newlan@lsus.edu

Brand Guidelines Links