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Goal #2: Optimize Enrollment

With the immense growth ÀÖ²¥´«Ã½ has seen in the last 10 years, it is imperative that we ensure smooth enrollment processes and adequate class space for everyone.

Goal #2: Optimize Enrollment

  1. Increase in-person undergraduate student enrollment
  2. Optimize enrollment for large-enrolled programs
  3. Improve prospective student satisfaction with enrollment processes

Below are the strategies and targets the university will employ to achieve this goal. 

Key:

Completed = ✅

In Progress = ðŸ»À

Pending = 🔴

Why ÀÖ²¥´«Ã½
Why ÀÖ²¥´«Ã½

Strategies:

  1. Develop a university Strategic Enrollment Management (SEM) plan that includes appropriate enrollment targets for the following categories:
    1. Online graduate programs
    2. Undergraduate in-person programs
  2. Review the organization of Enrollment Management for alignment with institutional enrollment goals, including hiring a permanent senior leader for Enrollment Management
  3. Assess satisfaction for prospective students and families with our enrollment practices
  4. Assess current recruitment efforts
  5. Leverage university human and organizational resources to better assist in student recruitment
  6. Improve recruitment from BPCC, SUSLA and Barksdale AFB

Targets:

  1. ✅ Hire an Executive Director of Enrollment Management by March 31, 2025
  2. ðŸ»À Increase first-year student enrollment to 350 new students per year by Fall 2027.
  3. ðŸ»À Increase transfer student enrollment to 350 new students per year by Fall 2027.
  4. ðŸ»À Optimize total graduate student enrollment at 8000 students by Fall 2027 (Continuing grad students: 5500, new grad students: 2500)
  5. ✅ Create three new recruitment events that leverage faculty and non-enrollment staff and focusing on students and their families by Fall 2027.
  6. ðŸ»À Implement a process to gather information from prospective students and families about their satisfaction with our enrollment processes by May 31, 2026.
  7. ðŸ»À Embed recruitment efforts in two Community Engagement events annually by May 31, 2027.
  8. ðŸ»À Establish a permanent recruiting presence at BPCC and SUSLA by May 31, 2026.
  9. ðŸ»À Establish a regular recruiting pipeline for Airmen from Barksdale AFB by May 31, 2026.