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Brand Guidelines

LSU in Shreveport is known around the world. Therefore, it is critical that the visual elements that represent the institution and its image do so consistently and with integrity. Below, you will find information on acceptable names and aliases for the university, our brand voice and writing style requirements.

You will also find links to guidelines for logos, colors, typography, merchandise and the use of our school mascot, as well as acceptable templates for faculty and staff use. Skip to additional guidelines.

For more information, including information on photo and video, patterns and a complete index, download the complete . Faculty and staff can find additional assets in the Marketing and Communications G-drive folder (G:\Marketing and Communications (MPR)\2026 BRAND GUIDE AND ASSETS)

Names and Aliases

The official name of the university is Louisiana State University in Shreveport as indicated in the original legislation establishing the institution.

When referring to the university in written and verbal communications, it should primarily be referred to as Louisiana State University in Shreveport or LSU in Shreveport.

It is also acceptable to refer to the university as ÀÖ²¥´«Ã½, LSU Shreveport or ÀÖ²¥´«Ã½.

ÀÖ²¥´«Ã½ should never be referred to as Louisiana State, L.S.U.S. (with periods after each letter) or other aliases different from the official names listed above.

ÀÖ²¥´«Ã½ should always be in upper and lowercase letters or all uppercase letters. Never all lowercase letters. ÀÖ²¥´«Ã½ should always appear in all uppercase letters. It should never appear in lowercase letters (lsus) except for URLs.

Preferred Aliases

• Louisiana State University in Shreveport
• LSU in Shreveport

Acceptable Aliases

• ÀÖ²¥´«Ã½
• LSU Shreveport
• ÀÖ²¥´«Ã½
• www.lsus.edu

Examples of Prohibited Aliases

• Louisiana State University at Shreveport
• Louisiana State University of Shreveport
• L.S.U.S. (with periods after each letter)
• LSU-S (with a hyphen between the "U" and the "S")
• lsus (in all lowercase)
• LSU of Shreveport
• LSU at Shreveport
• louisiana state in shreveport (in all lowercase)
• louisiana state university shreveport (in all lowercase)

Communication

Brand Voice

The ÀÖ²¥´«Ã½ Brand Voice has four pillars:

• Helpful
• Educational
• Aspirational
• Uplifting

Because it is the mission of the university to educate, innovate and engage with all constituents, it is important that we modify the tone and tailor messages for the audience and platform upon which we are posting. We aim to inspire others on their educational journey and if we can, provide a helping hand along the way.

Associated Press Style Guide

LSU Shreveport follows Associated Press (AP) style guidelines. All faculty and staff should use AP style in official correspondences. The following are relevant guidelines from the AP style guidelines:

• Institution Name: Louisiana State University in Shreveport or LSU in Shreveport should be used for all initial communications, but ÀÖ²¥´«Ã½ can be used for subsequent communications. ÀÖ²¥´«Ã½ can also be used in frequent and local-specific communication.
• Time: Time should be written in numbers, except for noon and midnight, which can be referred to as noon and midnight or as a numerical time. Avoid redundancies when referring to times (like 8 p.m. tonight). Lower case letters with periods should be used for a.m. and p.m.
• Dates: Dates should be listed as numbers without st, nd, rd or th. The names of months should always be capitalized. Spell out names with months when using alone or with a year only. When months are combined with specific dates, only abbreviate the following months: Jan., Feb., Aug., Sept., Oct., Nov. and Dec.
• Titles: Limit capitalization to titles used directly before an individual’s name. Lowercase titles that follow a name should be set off with commas. (Examples: Chancellor Robert T. Smith vs. Robert T. Smith, chancellor of LSU Shreveport.)
• Degrees: Use an apostrophe in “bachelor’s degree” and “master’s degree.” Capitalize and do not use possessives for full titles such as Bachelor of Arts or Master of Science.