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Typography

Typography Guidelines

Any ÀÖ²¥´«Ã½ branded materials should stick to brand typefaces to maintain brand consistency. Fonts like Geaux and Meta OT are strictly for logos and should not be used outside of logos for any purpose.

For headings, use Proxima Nova Black in all caps. Preferred sizing is 48 point font.

For subheadings, use Proxima Nova Bold in all caps. Preferred sizing is 24 point font.

For body copy, use Roboto Regular in sentence case. Preferred sizing is 12-18 point font, depending on space and layout. Roboto Bold can be used for smaller subheadings and captions as needed.

For accented text, use Kokomo Breeze in sentence case. This should be at a similar size as headings for legibility. The leading should be two thirds of the font size.

Alternate Typography

In the event that the above typefaces are unavailable or restricted, alternate typography options include Open Sans and Arial.

Athletics Typography Guidelines

Any ÀÖ²¥´«Ã½ athletics branded materials should stick to brand typefaces to maintain brand consistency. Fonts like Geaux and Meta OT are strictly for logos and should not be used outside of logos for any purpose.

For headings, use Athletico Bold in all caps. Preferred sizing is 48 point font.

For subheadings, use Athletico Medium in sentence caps. Preferred sizing is 24 point font.

For body copy, use Roboto Regular in sentence case. Preferred sizing is 12-18 point font, depending on space and layout. Roboto Bold can be used for smaller subheadings and captions as needed.

For accented text, use Kokomo Breeze in sentence case. This should be at a similar size as headings for legibility. The leading should be two thirds of the font size.

For Athletics uniforms, use the font CC Spills Base in sentence case. This should be used for the words “Pilots” and “Shreveport” on uniforms and merchandise only.