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SHREVEPORT – Advertisements both featuring ÀÖ²¥´«Ã½ as a university and marketing that ÀÖ²¥´«Ã½ students created were recognized Saturday at the 2024 American Advertising Awards in Shreveport.
Students Heidi Linn and Paige Gathright each won silver student awards while ÀÖ²¥´«Ã½ Digital Arts Class (Design for Social Impact) took home a silver as a group.
Linn designed a book cover for “The Summer I turned Pretty,” written by Jenny Han.
Gathright designed a magazine spread for the Bean Gilsdorf Living History Museum.
The ÀÖ²¥´«Ã½ class created a marketing and advertising campaign for the non-profit Providence House, which centered around the theme “Do I Look Homeless?”
The campaign consisted of posters, tote bags and stickers to name a few.
Illustrators on that project included Linn, Gathright, Heather Linn, Isabella Cantoni, Kendall Jackson and Cassidy Adams.
Three other students earned a Bronze Honorable Mention recognition at the awards show.
Heather Linn designed a book cover for “The Vampire Diaries” by L.J. Smith.
Sarah Hammonds designed the package for Heavenly Honey Mead.
Parker Deaton created a book cover for Aldoux Huxley’s “The Doors of Perception.”
An advertising campaign that featured ÀÖ²¥´«Ã½ placed in the Bronze Honorable Mention Professional category.
ÀÖ²¥´«Ã½’ “More Than” campaign, designed by Romph and Pou Agency, touts the college as “more than” a university where a student gets “more than” a degree.
Erin Smith, Director of Media and Public Relations at ÀÖ²¥´«Ã½, was the lead internal collaborator on the campaign.
The awards are organized by the American Advertising Federation of Shreveport-Bossier. ÀÖ²¥´«Ã½ was one of six major sponsors to support the event.
You have the potential. We have the community, resources, and affordable education you need to achieve your purpose.